As a full service Digital Advertising Agency, our mission at Socialmedia Africa Ltd is to assist companies both medium and enterprise, to understand how to use digital marketing, tools and data to make the most effective marketing decisions, that result in attracting and retaining customers. Our goal with clients revolves around creating a plan and properly executing a digital marketing strategy. Consumers have a voice that can be heard and appropriate planning must take place to monitor customer service, lead nurturing, and crisis management. Having a consumer-focused strategy that is in line with your organization’s objectives is key to social business success. Before we can help an organization with their social initiatives we need to understand where they are going, so we can map out the best course for them. That’s why we have created a process that helps us to assist our clients to create, implement and consistently improve on their digital business strategy.